Sun, April 3, 2011 | fresh perspectives
you'll be seeing a lot about this here during april...looking forward to sharing my thoughts and yours...Throughout the month of April I'll be posting about an exciting art project that is featuring 6 hip, innovative artists from a broad range of genres. A chef, a painter, a paper sculptor, a photographer, a musician and a fashion designer.
Together we'll follow along with them, via video and some other mediums, and watch the progression of their work on pieces inspired by and in collaboration with Lexus. Yes, the car company. How will this be inspired and in collaboration with Lexus in introducing their new CT-Hybrid to the world? Well that's what we'll find out together.
I think one thing is clear and that is we are seeing a new era in the way traditional companies are reaching out to the world in non-traditional ways, and that effort alone is proof that they are willing to think "outside the box".
see you soon, TB
full disclosure: yes, this is a project that i'm being compensated for...no, i don't get a free car.
Sun, April 3, 2011 | 

Reader Comments